EntreFest: Startups: Lean Startup Methodology: Fail Fast and Succeed Quicker

Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they donít care about the idea, the startup fails. The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customersí hands faster. The Lean Startup method teaches you how to drive a startup - how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.


This event is a part of the EntreFest 2014. The breakout sessions at the Library are free and open to the public.


Date: Thursday, May 15, 2014
Time: 1:30-2:30 p.m.
Location: Meeting Room A
Presenter: Kurt Heiar
Staff or Desk Contact: Rachael Roewe
Contact Phone: 917-921-0664
Co-Sponsor: City of Iowa City
Co-Sponsor Contact: Wendy Ford
Co-Sponsor Phone: 319-356-5248

This event is open to the public.